Mobile marketing is a multi-way digital marketing strategy focused on reaching a target audience on their smartphones, tablets, or other mobile devices through websites, email, MMS and SMS, social media, and apps. Customers have started to shift their attention (and dollars) to mobile in recent times. Just because of this, marketers are doing the same so as to achieve true omnichannel engagement and in order to earn and maintain the attention of potential buyers, content should be strategic and highly customized.

It  is an important piece of the mystery when it comes to building out any short-term or long-term marketing strategy. From email to pay-per-click (PPC), content marketing, search engine optimization (SEO), and social media marketing, there is a mobile marketing channel to reach your audience where they are more comfortable. For mobile marketing to be productive, you need to curate a compatible experience that customers expect and that can be a real challenge as you work to acquire, engage, and retain users across a diversity of platforms.

Mobile marketing may do wonders for driving brand value and demand for your brand, products, or services by exploiting mobile devices to connect with more consumers in meantime at any point in the customer life cycle.

How is Digital Marketing different on mobile and smartphones?

Digital marketing on mobile is quite different from digital marketing on desktop. In present days, these differences are extremely important just because smartphones are now the primary device used by people to interact with the internet.

Last year, Google Ads got rid of the sidebar ads on their results pages to create a compatible experience between mobile and desktop. Facebook Ads still shows sidebar ads on desktop, but only shows in-stream ads on mobile and smartphone. Shorter blog posts outperform longer blog posts on mobile, so the list of differences goes on and on.

With about 60% of internet activity taking place on mobile devices, the shift from desktop to mobile has had an intense effect on digital marketing.

These days, in the digital marketing world, it’s a good idea to suppose that people will experience your marketing on mobile and then adapt your strategy for desktop as per need.

Furthermore, it’s also important to think about your site and landing page experience to optimize your ads for mobile. Your website may look beautiful on desktop, but if it is impossible to navigate on mobile, you will end up alienating a remarkable percentage of your web traffic.

At the bottom level, you should have a mobile-responsive website, but ideally, your mobile experience should be definitely designed to make easy and effortless mobile experience (not just an adapted version of your desktop experience).

Whether most advertisers understand it or not, now digital marketing is primarily a mobile experience. The good thing is, if you are new to digital marketing, you don’t need to worry about reinventing the wheel. You may start by coming up with enthralling mobile advertisements and then adapt as needed for your desktop.


The future of mobile marketing lies in connecting the dots between online and offline media. Mobile is really a powerful tool when used in concurrence with other, more traditional, media and should be considered as the glue that binds everything together in the world.

Published On: June 23rd, 2020 / Categories: Digital Marketing, mobile marketing, Social Media /

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