When you looking for hiring SEO experts there is a certain checklist that you need to go through. This checklist needs to be smartly used to make sure that you have done your due diligence.
Hiring a professional can be tricky. This industry can be divided into two different sets. Including a high technical SEO expert and one that works on the backend.
Without further due let’s walk you into this explicit guide!
Not Running A Back Scan:-
You need to go old school and ask for the top 5 top clients of your candidate. Moreover, the next thing you need to do is to ask for the keywords that have driven the most traffic to these clients.
Not Being Diligent:-
You, as an interviewer, need to act smart and not look for how many keywords the candidate has ranked number one on Google up till now. What you want to look for is the percentage of traffic that is driven out of these keywords for the websites.
Loss Of Strategy Optimization:-
At the end of the day, it is not about how many keywords are ranked instead which of these are driving traffic to your first page. While hiring an SEO expert you need to figure out if they’re using a smart strategy to plan out the perfect SEO for your website. If they are promising you to rank your website with 500 keywords, don’t buy it at all. The right SEO will pick his 20s and start ranking your website from those keywords initially. Once the traffic is driven from the first 20 keywords then he’ll move on to the next 20 keywords and so on.
Ranking your website globally is s not a piece of cake. Hence, to excel, you need to hire the right SEO expert for optimal success.